I went to a town hall like event this evening with Tim Westergren, the founder of Pandora, the online radio station/program that I use (you can see my latest favorites at the bottom of the sidebar on your right). I was invited because I guess I'm one of the early adapters in the Chicago area. (Who knew I'd be an early adapter to anything?) Tim also had Kurt Hanson, the founder of Chicago-based AccuRadio, a similar online radio service (though it's based around genre and Pandora is around the music genome project).
It was a really enjoyable and interesting two hours. Tim, who looks sort of like Peter Krause, told us a bit about his background and how Pandora came about. (There is a great interview with him and Tiny Mix Tapes here, read that if you want some more specific info.) I stupidly left the house without pen or paper! (I was using a new bag that has yet to be properly outfitted for use-- it doesn't even have chapstick in it yet!) I had a slip of paper with the address in my bag and I kept borrowing a pen from the guy sitting next to me, so I was able to jot down some of the ideas that really struck me.
One thing, he talked about how the web is like a "viral hurricane" when it comes to spreading things by word of mouth. Which is rapidly becoming such a truism, but I liked the way he put it. He also described the blogosphere as an alternative universe, which also made me laugh.
Anyhow, back to the topic of the evening, which was music and the future of online radio, predictions, things that hold it back, etc. Thanks to the Digital Millennium Copyright Act (DMCA), things like Pandora can exist without having to pay licensing fees to every record company. Unfortunately, this is the only law like this in the world, which has limited Pandora to a US-only service (though people seem to get around this by putting in phony ZIP codes-- 90210 being the favorite). Tim spoke with regret about not being able to pick up on the great dynamism in music in Europe. In general, he said, American music tends to be fairly generic. Plus, he admires the respect that Europeans give musicians and music. He cites busking as an example. In Europe if you see a musician on the street people think "artist" and here people think "bum," which I think is fairly accurate.
One thing that he talked about, which he said wasn't his phrase but that he liked it, was his hope in helping to establish a musical middle class. The whole idea behind Pandora is to expose listeners to musicians they may have never heard, or alternatively giving musicians a wider audience. Tim thinks that people are musically starved and have forgotten what it's like to discover new music. Part of finding larger audiences is Pandora's simple interface. Any level of computer user can go to the website and with a few clicks can be listening to music. This simplicity was always important to Tim, who said that the problem with a lot of things that come out of Silicon Valley is that they aren't built with the general public in mind. There is no bigger turn off, for me at least, than coming upon something that was built by engineers for engineers to make them feel smarter than everyone else. Think Thoreau and simplify, simplify, simplify! (That was Thoreau, right?)
What I really loved about tonight is that there were about 50 people in attendance and it was about half male-female (I started counting, as I was early and didn't have a book). I think that's fantastic, especially because the web and music geekery are thought of as male realms. Though in my Gender and Identity in New Media class I'm learning that is becoming untrue on the internet. Plus I read on the Broadsheet the other day that MP3 players have made it less intimidating for women to purchase music. According the the Guardian, women in Britain are becoming the driving force in the music industry. (I read something a while ago that the UK consumes the most music in the world, so I think that speaks volumes about trends.)
In the course of the evening I realized that my modus operandi was a poor one. I had been jamming one station with lots of different artists, but I think it confuses Pandora. (Pandora chooses songs based on your choice of artist or song and then plays other songs that are musically similar.) I need to break down my musical tastes a bit more.
Check out Pandora; give it a whirl and let me know what you think.
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